Artwork for The American Museum & Gardens Christmas light trail. This event needed a unique identity that would generate excitement around the show, and would draw people in throughout the whole of December while it was running.  Initially the main focus needed to be on the typography as there were no existing photos to use (it was the first time they’d done it), so I took the route of using a traditional serif font with with added swirls and embellishments, with glowing lighting effects.