I was recently commissioned to create a brand identity for new clothing label @donlife_uk
It’s a pleasure to see these garments being rolled out into production. Check out to see the full range…
“The DonLife concept developed during lockdown. With work on hold and nothing to do, we spent even more time enjoying the beautiful green spaces that Clevedon, aka The Don, has in every direction. Friends would ask “How’s it going where you are?”, the answer to which would be “Living the DonLife!” Trail running with four-legged friends through tranquil, ancient woodland, doing a few laps of the swimming lake, hitting the country lanes or off road trails on two wheels, or just lounging on the beach with a beer at sunset.

The aim was to embrace and celebrate that, and create something positive in our own small way during such a difficult time. We wanted to design garments that can be worn in the great outdoors whatever you’re into, and when you’re out on the streets as we move back to normality. Most importantly, wherever you are and whatever you do, you’ve got to look good and feel good!”


Chouette perfectly translated our conceptual ideas into a really strong brand

Project Images

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